We all know back in 2015, Dimithri Vegas and Like Mike manage to get to the top of DJ Mag Top 100 list. But after that everyone said that the duo did some promotions with a promotion team giving Ipads to random people asking for votes.
For example by Hardwell, who tweeted about it and was consequently left out of the Tomorrowland line-up for two years. The iPad teams were spotted at several festivals and even in Belgium’s public areas, like shopping malls. It is safe to say that the multitude of the EDM fans are familiar with this story and the critics DJ Mag gets regarding the way the top 100 DJs list is compiled.
DJ's with iPad promo teams begging for dj mag votes in the streets, really? Let the music do the talking!
— Hardwell (@HARDWELL) August 19, 2015
This years voting is now closed and DJ Mag came up with some rules but that doesn’t mean something to me.
“Artists or organizations wishing to use street teams must register their usage on each occasion. This will involved sharing dates and times of operation, device type, IP addresses, and the location of use.”
“The device operative or promotional person must hand over the device to the voter, who must conduct the whole process themselves. It is not permitted for the promotional person to enter in the DJ name themselves, this must be a free vote.”
So now, you can promote your self and you are free for it. But with some exceptions. Let’s take DV&LM for an example, they can promote them selves by giving Ipads but they are not allowed to type in the names for you. They actually had to physically hand over the iPad to you, so you could log into your own Facebook or Google account, and fill in your top 5 completely by yourself.
“The location of the promotion must be deemed relevant to the artist. For the avoidance of doubt: festivals, clubs or events featuring the campaigning DJs are permitted. Shopping centres, streets, schools, universities, colleges or other unrelated high footfall areas are not permitted. If in doubt, please ask.”
So from now, no one will come in front of you with an ipad telling you to vote someone.
“Any artist or representative deemed to be deliberately in breach of these rules risks being disqualified from the poll and named publicly.”
So far no issues at all but I guess that this will lead us to feel bad about the poll. Imagine this, if there is someone who sucks at producing or Djing, he can still be the #1 by promoting. So from now on, what is this poll about? I’m a huge fan of Martin Garrix. He won the DJ Mag 2 times but there are thousands of producers and djs who are better than him. So what is this DJ Mag thing about. It’s all about famous.
Marttin Garrix revealed that he never did a campaign to vote him. He never post on his social media asking for votes. It’s all about famous and how much your fans love you.
So this decision of DJ Mag will somehow impact this poll and we need something that we can trust.