Sony Music Entertainment has entered into a “worldwide talent development partnership” with producer/DJ Kygo. This was announced Thursday. Sony Music, Kygo, and Shear are launching Palm Tree Records to uplift and identify new talents on the scene.
This label by Kygo and Shear (Kygo’s manager) also have a full service system for new artists and they are planing to start their own event management company.
“We are thrilled to be expanding our successful relationship with Kygo and Myles,” said Rob Stringer, CEO of Sony Music. “Kygo is one of the most forward thinking and exciting artists in music today, and Myles is among the most innovative, creative artist developers around. This feels like a natural extension of our partnership as we develop together the musical output of Palm Tree Records.”
Added Kygo: “I’ve always been very fond of working with talented, undiscovered artists in my own releases. It’s been an amazing process to watch these artists grow and now I’m able to help projects I love by offering a label and management service with an incredible team.”
“We couldn’t be more excited to be growing our relationship with Rob Stringer and all the great people in the Sony Music family through this new partnership,” Shear is quoted. “As a manager, it’s a thrill to be realizing this vision with the partner who I’ve created everything with up to this point.”
No official signers or releases yet but keep in touch with us for the latest updates.