Instagram recently announced that they will start removing “inauthentic” likes, followers and comments from accounts that use third-party apps as a way to inflate their popularity.
People who use these apps will receive a warning with the following message that starts: “We’re removing inauthentic likes and follows.”
“It looks like you may have shared your username and password with an app offering followers or likes,” the notice continues. “We’re removing activity like new followers from these apps to protect our community from inauthentic activity.”
“We’ve built machine learning tools to help identify accounts that use these services and remove the inauthentic activity. This type of behavior is bad for the community, and third-party apps that generate inauthentic likes, follows and comments violate our community guidelines and terms of service,” Instagram said in the blog post.
Earlier this month, Facebook announced it had removed 85 Instagram accounts that were believed to be “engaged in coordinated inauthentic behavior.”