Live Nation just announced Black Tour Directory to Link Concert Industry With Black Workers, Businesses.
So this will cover from tour managers, production managers, sound engineers, lighting experts, stage and set designers, stage managers. techs, travel agents, caterers, tour accountants, bus companies, security staff, and more.
“There are several amazing resource groups that exist like Roadies of Color, Diversify The Stage, Black Promoters Collective and many.
And we all have one common goal, to make sure once live entertainment returns at scale.
There are more opportunities that exist for Black people, and all underrepresented groups of people.
Throughout the touring industry, particularly in technical and production positions.” says Live Nation Urban president Shawn Gee.
The Black Tour Directory enables festivals, producers, promoters, vendors, and venues to live up to an industrywide promise of inclusivity with a straightforward solution to diversifying the road once and for all.
Michael “Huggy” Carter, founder and CEO of concert promoter MCG Productions. pointed out that many artists aren’t thinking about who’s hired for their tours and that there needs to be more awareness from them to improve diversity.
“Most artists don’t pay attention, all they know is when they walk in that it works. They don’t know who put it together,” Carter said. “Black artists should look at who’s on their team.”
Lets wait and see what Live Nation have in their mind with Black Tour Directory.
The video can be watched here.
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